Help For Traditional Agencies Comes from Trusted Partners
It was quite an interesting morning at the Digiday Agency Summit listening to big agencies, smaller digital agencies, and moderators talk about the problems agencies face in the world of real-time....
View ArticleZEDO Partners with GeoSurf to Target Global Markets
Winning in the online advertising world requires smart strategy combined with smart tools. Partnering with GeoSurf has allowed us to deliver the best possible service. Our aim is simple, to ensure that...
View ArticleHigh Impact Formats Are Engaging
This is going to be another confusing year for publishers, as the advertising trend shifts to programmatic buying. In most cases, we think this shift is a good thing, because it will simplify and...
View ArticleAgencies Love Our TV Ads on the Web
Zinc offers agencies and advertisers premium high impact formats across pc, mobile and tablet. Many of Zinc’s high impact units are guaranteed 99% viewable by comScore, making them the best branding...
View ArticleThe Economist’s Recipe for Success
The Economist is one of the success stories in the shift of news media from print to digital. Its web site receives 7.8 million unique visitors each month, most introduced to it through social media,...
View ArticleZEDO Hopeful for Productive Do Not Track Discussions
When Firefox recently announced it was releasing its new browser blocking all third party cookies, the advertising industry responded loudly. As a reminder, Do Not Track is the industry movement that...
View ArticleZEDO Named a Top Trusted Website in OTA’s 2013 Honor Roll
For the second year in a row, ZEDO has been named to the Online Trust Honor Roll in recognition of our leadership in brand protection, online security, and privacy best practices. The Honor Roll calls...
View ArticleIndustry Changes Demand Technology Leadership
Our industry is changing fast. We’re aware of that, and our technical team is hard at work coming up with new, more effective solutions to help advertising survive and content continue, in most cases,...
View ArticlePublishers Must Help Advertisers Buy Video
Recent tectonic shifts in the advertising ecosystem have left all parties reeling and reaching for something firm to hold on to. In the past two years, You Tube, where dancing babies and talking heads...
View ArticleHow RTB Fits in a Brand Strategy
Online media is growing up. Once thought only appropriate for performance advertising, it has now entered many media plans much earlier in the marketing funnel—at the stage of building the brand. This...
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